Melawati Mall Raya Fashion Launch Event With Media Coverage
The event is full
of Raya themed displays. There are retail pop-ups selling amazing food and
items. Shoppers will also be entertained with several exciting activities
throughout the Raya Festival.This is an amazing opportunity for the Melawati
Mall Shoppers, as they could stand a chance to win prizes worth up to RM
10,000, if they spend RM 300 and above.
Melawati Mall had partnered with Elrah Exclusive and Chizu, presenting the “Kilauan Raya Al-Maghribi” fashion show to the media and special invited guests at the event launch. There were also special appearances by the cast of the popular Project High Council television series.
The fashion show
presents the latest Raya trends from participating brands such as D’yana, Max
Fashion, Elrah Exclusive, Colegacy Concept Store, Fana Couture and SannicoV.
It is a very Instagrammable spot for the photogenic shoppers, as the Mall’s ground floor is attractively decorated with “Marrakech” theme. Shoppers can get to explore the elegant Moroccan themed stage decorations, with vibrant booths showcasing the latest Raya fashion, Moroccan Carpets, Middle Eastern delicacies, and many more.
The event is also filled with amazing Moroccan inspired dance performances, and soothing Raya musicals. Shoppers can also have fun by participating in the Raya-themed workshops during the weekends.
The Mall offers to reward the shoppers for their spending at the Melawati Mall. They are offering to reward CapitaStar members with many exclusive shopping rewards. Those members who dine-in at food and beverages outlets during the weekdays can enjoy up to 3X STAR$ points. Meanwhile on the weekends, members get 2X STAR$ points when they shop at selected retail outlets.
The Star$ points can also be used by the members to redeem exclusive Raya Redemption gifts such as the Moroccon gift set. Which includes (1200 STAR$) and MM Raya Packets (300 STAR$) through the CapitaStar mobile application.Moreover , CapitaStar members also can stand an opportunity to win lucky draw prizes worth up to RM 10,000 when they spend minimum of RM 300 in a single receipt during the campaign.
The Raya fashion and media launch held on 16 March 2023 was a great success. Carat Comms Management was appointed by the mall as PR agency to handle the PR aspect of this event and also social media influencers. Special thanks to Melawati Mall and Fashion show partners, Chizu, Max Fashion, Colegacy Concept Store, Fana Couture, SannicoV, D’yanna, and Elrah Exclusive.
Also deep appreciation for the campaign sponsors, Parfums & Beaute, Variante, asterSpring, Jovian, Calisto, Big Apple Donuts & Coffee, for their generous contribution towards the success of the event.
Mainstream Media Coverage
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